#TRGrules 7: Own Your Name

We are going to get more personal with the seventh of the #TRGrules: Own Your Name. This rule goes beyond the professional world and into the personal world of social media.

A couple of years ago, you could get away with having different numbers for your home, work, fax, and mobile phones. Now you can do all of that with one Google Voice number (or just ditch everything but the mobile phone!).

Not many folks have time, or the want-to, to find you, your business, organization, or nonprofit, across a dozen platforms if you are using different names everywhere.

Especially email**.

The solution is to go to a web registrar, like a GoDaddy, and buy your name as a domain. Owning GusWagner.com*, YourBusinessName.com or YourPersonalName.com will give you a central location, brand, and identity to conduct your online business.

Then use a webtool like NameCheck to see the availability of your name on social media platforms. Go ahead and claim it everywhere you can, even on platforms you don't use yet, so you will have when you want to start using a Periscope or Snapchat.

Also, it keeps your competition from grabbing it or someone shady with a similar name from having it and then their content comes up under your name's Google search results.

It's better to have your name, the same name, everywhere and not need it than to need it everywhere and not be able to get it.

Owning your name will save you a ton of headaches now and in the future. What are you waiting for?

Thanks for checking out these #TRGrules. Be sure to stay tuned as we release more over the coming days, months, and years.

*Full disclosure: I tout this rule because I, myself, have been burned by it. My personal name and professional name are both rather popular for different reasons. I do own GusWagner.com and variations of it and The Rocket Group's name across the web but not everywhere because of their historical ties.

**It's the 21st century, if you DO own your domain and are still using AOL, Gmail, or whatever Hotmail calls themselves for your professional email address, well, you are doing it wrong.


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Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter. His Welsh Corgi, Taffy, lets Gus and his wife, Farrah Fite, live with her in Jefferson City, Missouri.

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