#TRGrules 5: Be Truthful and Transparent

Here's one of the #TRGrules of social media we can put to the test right now. You have to be truthful and transparent online or you will quickly fail.

Here's the test, go ahead and send a tweet (or make a post if you don't tweet) that stretches the truth a little bit or brags a little too much about your efforts. I'll wait right here.

If your audience (see also: competitors) is truly listening to you on social media they will call you out, unfollow you, or screen cap the information so it can be used against you.

In these days of modern communications, including social media, it takes seconds to wreck yourself, your reputation, and your efforts. You have to be truthful and transparent all day, every day online.

  • Have you had some bad news happen to you? Then report it yourself before anyone else gets the chance to.
  • Have you had some good news happen to you? Then show your work when you go on your virtual victory lap.
  • Have you had no news at all happen to you? Be truthful when you tell your audience why they haven't heard from you.

Votes, purchases, donations, jobs, and more are lost every minute by businesses, organizations, and nonprofits who tweet out shady messaging. This is the information age and some of your audience knows more about your messaging than you probably do before you even send it out.

Did you send that bragging tweet out earlier like we discussed? How did that go for you? Being truthful and transparent, at all times, on social media will help you be prepared when your minute comes along.

Truthfully? You should probably share this post with everyone you know who needs to be more transparent in their social media. Thanks for reading and stay tuned for more of the #TRGrules which will help you succeed online.


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Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter. His Welsh Corgi, Taffy, lets Gus and his wife, Farrah Fite, live with her in Jefferson City, Missouri.

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