#TRGrules 4: Be Human on Social Media

The fourth of the #TRGrules of social media, shouldn't need saying...but here we are. You have to be human on social media to succeed.

People, customers, and prospects connect with businesses, organizations, and nonprofits on social media platforms they want to, or have to. To succeed over all the brands out there in the white noise who have robots tweeting/posting for them, you have to be human in voice, appearance, and responses.

What does it mean to be human on social media?

You'll have to act like a human - not a business logo on a profile photo - to follow this rule. Here are some ideas for you to consider:

  • Show your work. This can be photos from behind the scenes, video of your processes, heck even Instagrams of notes like the ones I used for this post can work for you.
  • Show your people. Here is a great way to use photos and video (which also get more interaction on social media than words on a screen!) of your team, your customers, your community at work and play. Again, we are trying to build connections and the more people your audience know the better the connections. [Pro tip here: be sure you have your settings on Facebook, et al, open to allow folks to tag themselves and others in your photos. This gets you even more reach than just posting photos alone.]
  • Talk to them with your voice. Just like I do with these words I typed, and said in the video above, keep the language, terminology, and tone at levels everyone can understand. Getting more technical, high-level, and snooty with what you are saying will not help you to succeed.
  • Photos and videos or photos of videos. Again, photos and videos are social media gold and you should be using them as much as possible. You most likely have a great camera on your phone and its probably in your pocket as you read this. Use it to the benefit of your social media goals! The more visual your content is, the better you will compete with the big guys or little guys down the street, or around the world, who are talking to your audience as well.


Think about how you choose who you are going to do business with, your audience, prospects, and customers are making choices like that as well. The more human your vendors are, the more likely you are to do business with them yourself. You are not alone in making choices like that.

When it comes down to earning a Facebook fan, making an online sale, or attracting a prospective employee, the more human you can be on social media the better off you will be.

It's only human for me to ask you to share this post with your audience and stay subscribed for the upcoming #TRGrules. If you have any questions or struggles we can help you with, please feel free to reach out at any time!


Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter. His Welsh Corgi, Taffy, lets Gus and his wife, Farrah Fite, live with her in Jefferson City, Missouri.

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