#TRGrules 3: Set Goals

As these #TRGrules are designed to help you build your own success story on social media, we bring a bit of personal history into the third: Set Goals.


I used to coach league hockey for high school age kids in the St. Louis. One of the first team goals we set when we found out we could score was 100 goals in the fourteen games of our first league. There were stipulations to those goals so we weren't just running up what I now call "vanity metrics" but we did actually achieve the goal in our thirteenth game.

The same rules we made in that hockey season apply to social media as well: set goals, know what they are, and how you will achieve them.

What goals can you set in social media?

You'll need to figure out what you want from your social media: more followers, more sales, the biggest audience in the field of your business, organization, or nonprofit, an active audiene or a lurking one, more traffic for your website, more email newsletter signups, or a hundred other goals?

Establish goals, implement goals, measure goals, adjust goals, repeat

  • You'll need to do a lot of testing of content forms, posting times, interaction levels, and more metrics to see how your goals can be attained over social media.
  • When you have a feel for which tactics work and don't work you will need to implement the tactics and stay on course with them (or continue testing additional methods).
  • You'll have to measure your goals against the audience results in your social media and Google analytics to truly know if your goals are being achieved.
  • Regardless if your goals are working, or not working, or tailing off, you will have to adjust them as new competition, social media algorithm changes, and other factors impact your potential for success.
  • Finally, you will have to repeat all of these steps throughout the life of your goals on social media.

Remember this: You can be active on social media in any way you want to but if you truly want to find and continue to have success, you will have to set goals.

Make it another goal of yours to subscribe to, and share with your audiences, these #TRGrules. We'll continue producing them as long as folks like you are looking for help on the way to building a social media success story!


Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter. His Welsh Corgi, Taffy, lets Gus and his wife, Farrah Fite, live with her in Jefferson City, Missouri.

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