#TRGrules 2: The Audience Matters Most

The second of the #TRGrules is just as important as the first, the audience matters most. If you don't have an audience in social media then who are you talking to?

It doesn't matter if your audience is online, on social media, or IRL, if you are talking, tweeting, or promoting content they don't want to talk about then you are doing it wrong.

How will you know what your audience wants to talk about on social media?

You need to focus on creating and sharing information your audience actually cares about. To learn what that is you'll have to take a couple of steps

  • Look at your Google Analytics and your Facebook Insights to see what your fans and visitors are clicking on in your posts and spending time with on your site. Do more of what attracts their attention.
  • Apply the lesson of the first of the #TRGrules and listen to what they are saying online. Then you can craft content around their questions, comments, and concerns about the specific field your business, organization, or nonprofit works in.
  • Again, your content needs to educate, inform, or entertain them (or all three!) about the information they are looking to you for. If you can accomplish one or more of these goals with each post, tweet, or video, you will get much more response from your audience.


Think about it this way, have you ever had a beloved television show get cancelled before it was finished with its story? It was cancelled because it didn't connect with enough of an audience to cover its costs.

The same thing happens to books, movies, and bands as well as professional efforts just like yours all the time.

Figure out what matters most to your audience or plan to get cancelled.

We'll be adding more and more #TRGrules to this blog to help you succeed at social media, be sure you've subscribed and we'll keep you posted when new ones go live. If you have any you'd like to see covered, be sure to send them our way as well!


Gus Wagner

Gus Wagner is the President.Owner of The Rocket Group – an award-winning marketing and communications firm. The Rocket Group has specialized in building effective tools across traditional means and new media for clients in businesses, organizations, and nonprofits since 2001. Gus is also a five-time certified Social Media Strategist, a former Chief of Staff in the Missouri State Senate, a retired national champion amateur hockey coach, and a would like to be a singer/songwriter. His Welsh Corgi, Taffy, lets Gus and his wife, Farrah Fite, live with her in Jefferson City, Missouri.

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